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The Kamloops Broncos Football Club is proud to announce the appointment of Jay Daniels as the club’s new Head Coach, ushering in an exciting new chapter for Broncos football.

With over 20 years of coaching and leadership experience, Daniels brings a wealth of knowledge spanning grassroots community programs to provincial high-performance football. Widely respected for his ability to build strong cultures and sustainable programs, Daniels is known for developing athletes not only as football players, but as leaders and people.

“Jay represents exactly what we believe in as a club,” said the Kamloops Broncos Executive. “His experience, leadership philosophy, and commitment to culture and community align perfectly with the direction we want to take Broncos football.”

Daniels has held leadership roles across British Columbia, most recently with Team BC and the VI North Football Academy, where he guided athletes at the provincial level while mentoring coaches and building high-performance environments. For eight years, he served as President, Technical Director, and Head Coach of the Comox Valley Raiders, where he was instrumental in building a sustainable football program, expanding access to the sport, and creating clear pathways from flag football through to post-secondary opportunities.

While Daniels brings strong technical expertise, his coaching philosophy extends far beyond schemes and systems. Rooted in the principles of Skill Over Scheme, Firm but Fair, and Character Above All, his approach emphasizes accountability, discipline, adaptability, and trust. These pillars have consistently produced resilient athletes and team-first cultures capable of thriving under pressure.

“Football can be a powerful vehicle for opportunity,” said Daniels. “I’m honored to join a club with such deep roots in the Kamloops community. This isn’t just about winning games — it’s about building a program that players, families, alumni, and the city can be proud of.”

Kamloops is recognized as a passionate sports community with a rich football tradition, and the Broncos believe Daniels is the right leader to help honor that legacy while building toward the future.

The Kamloops Broncos organization looks forward to the impact Jay Daniels will have on players, coaches, and the broader football community as the club continues to grow and evolve.

Welcome to Kamloops, Coach Daniels.

To contact Coach Daniels please email him at coachdaniels.j@gmail.com